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Reuben Bergola and the team at New Wave Accountants & Business Advisory are changing the game for small business tax and growth advice. This podcast is perfect for small business owners and entrepreneurs who want to understand how to grow and scale their business. In this series of raw, unfiltered discussions, founder of one of Australia’s fastest growing accounting firms, host Reuben Bergola will break down key business, accounting and taxation topics; chat to various industry professionals and business owners about their triumphs and challenges; and discuss tips and tricks that you can adopt to help you grow and scale a business that works with you.
Episodes

Wednesday May 14, 2025
Scaling with Smarter Marketing: Paid Ads, AI & Profit-Driven Strategy
Wednesday May 14, 2025
Wednesday May 14, 2025
In this episode of Business Uncut, Reuben teams up with digital marketing expert Sam Barnes from Fourth Wave Digital to unpack how businesses can scale faster and smarter using paid ads, AI, and data-driven strategies. From cost-per-lead to automation and lifetime value, they dive into the real levers that drive sustainable growth — not guesswork. Whether you're starting from scratch or stuck on referrals, this episode is your roadmap to building a scalable, profitable, and modern business.
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